Baggallini Super Bagg Adds Dedicated Storage for Busy Daily Routines

Published on 2026-10-09

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Baggallini’s Super Bagg is the central design in its limited-edition collaboration with Coco Rocha, announced on September 17, 2026. The oversized carryall combines a relaxed silhouette with a set of compartments intended to support the changing needs of a busy day.

Baggallini Super Bagg Adds Dedicated Storage for Busy Daily Routines

According to the launch announcement, the Super Bagg includes a padded laptop sleeve, a key leash, a phone pocket and water-bottle holders. Two discreet exterior shoe compartments provide additional space for footwear. These features make the design particularly relevant to people who may need to carry work equipment alongside personal items or belongings for activities after work.

The bag’s proportions are a key part of its identity. Rather than hiding its size, the Super Bagg uses an oversized, slouchy shape to create a noticeable fashion statement. Its organized interior provides a counterpoint to that relaxed exterior, reflecting Baggallini’s approach of combining visual appeal with practical storage.

Rocha helped develop the silhouette and also appears in the campaign, which uses the message “Coco Isn’t One Thing. Neither Is Her Bagg.” The concept speaks to people who move between several responsibilities rather than following one fixed daily routine.

The Super Bagg is part of a six-piece collection available through Baggallini’s website and selected retailers. The announced price range for the collaboration is $100 to $200.

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